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About

The person behind Sabrina.

Sabrina isn’t a weekend AI project. It’s built by someone who spent 20+ years shipping systems that couldn’t fail — and who runs his own firm on it every day.

Jeff McCracken, P.E.

CEO and sole founder of Sabrina Inc. Also active AMI consultant for major utilities.

20+ years enterprise product management at Itron, a global technology company. Led one of the first and largest smart grid deployments in North America — 2.3 million meters across San Diego, a $300-400M program.

“The hard part of AI isn’t the model. It’s building something you can hand real work to and actually trust. That’s what I spent 20 years doing — with systems that couldn’t fail.”

He uses it himself. Jeff uses Sabrina to run his own consulting practice every day. Email triage at 5 AM, task creation, client management, document processing — all automated through the same platform being offered to clients.

20+ yrs Leading product at Itron
2.3M meters One of North America’s largest smart-grid rollouts
$300–400M The program he helped lead
Feb 2026 Sabrina founded

Why Sabrina exists

Most firms have already tried AI. It was impressive for twenty minutes, then nothing stuck — because it never connected to the tools they actually run on.

Sabrina is the fix: one assistant wired into your real systems, doing real work. We’re early and founder-funded, and we grow on purpose — a few firms at a time, each one set up properly.

This website was built by Sabrina.

See whether it fits your firm.